商务函电Correspondence 1 - Introduction（基本介绍）.pptVIP

Instructor: Fu Mingjuan Email: joannefmj55@ Introduction to Business EnglishCorrespondence 1. The nature of the course: An English course combining international trade with English 2. Learning Objectives: practical writing and communication skills; to write business letters, memos and instructions etc. in business procedure; Outline 1. Introduction (Form and Structure) 2. Establishing Business Relations 3.?Enquiries and Replies 4.?Offers 5.?Trade Promotion 6.?Orders and Replies The General Procedures for Letter Writing 1. Determine your purpose of writing 2. Analyze your reader　 3. Organize your thoughts　 4. Write your drafts　 5. Polish your writing 　 Chapter I Form and Structure of Business Correspondence 商务函电的格式和结构 Teaching Objectives Introduction Layout of a business letter Address the envelope Writing Principles Format of a Business Letter 1. Full Block Form (平头式) 2. Indented Form (缩行式) – Modified block form with indented paragraphs 3. Semi-blocked Form (混合式) Layout of a Business Letter Seven standard/principle parts: letterhead, date, inside name and address, salutation, body, complimentary close, and signature. When it is appropriate, any of the following optional items can be included.Optional parts: reference number, attention line, subject line, enclosures, carbon copy notation, and postscript. Layout of a Business Letter 1. letter Head 信头 2. Ref. No. 参考号 3. Date 日期 4. Inside Address 封内地址 5.?Attention Line 经办人 6. Salutation 称呼 7. Subject 事由 8. Body 正文 9. Complimentary Close 结尾敬语 10. Signature 签名 11. Enclosure 附件 12. Carbon Copy 抄送 Layout of a Business Letter 1) Letterhead Position: in the center or on the left/right margin at the top of the paper Content: the writers’ name, address, telephone number, fax number and email address, and the web address if available. 2) Reference Function: for file Position: below the letterhead Your ref. ／ Our ref. Structure: a file number, the initials of the signer and then the typist, d