Parks Assoc - Digitalsmiths Whitepaper 2011精选.pdfVIP

The Data-driven Video Discovery Evolution A Parks Associates whitepaper developed for Digitalsmiths 50% 25% The Explosion of Video Options 0% France U.K. Spain Italy Germany For about 70 years, the television was the “entertainment hearth.” Although the distribution and consumption of TV Source: Consumer Decision Process: 2010-2011 | © Parks Associates changed—first with the addition of multichannel video offerings from cable, satellite, and telco/IPTV providers and most recently with the introduction of features such as video-on-demand—content for the TV stayed within well-defined categories. Television shows were television shows, and movies were movies, and networks and video service providers could count on a stable audience and revenue stream for each. As such, predicting the impact of programs on such variables as advertising revenues was relatively simple. The Evolution of the Video-viewing Experience STAGE 1 STAGE 2 STAGE 3 Broadcasters, content Broadcasters are Consumers are owners, and multichannel in control in control providers are in control 19% of consumers are In 1964, the Beatles interested in a TV Every-