tover-手机支付NFC方案.pptx

Mobile Payments Near Field Communications (NFC)U.S. mobile payments will total $214 billion by 2015, ballooning from $16 billion this year. That’s an average annual growth rate of 68%.** /news/story/2808Paypal: Mobile Shopping Grew 310% On Black Friday, 27% Increase In Mobile Payments** /news/home/20101127005008/en/PayPal-Black-Friday-Data-Reveals-Increase-Online5 types of Mobile PaymentsMobile commerce (or m-commerce) uses the mobile handset as the gateway to online shopping. Instead of buying items from your desktop or laptop computer, you would open an app or the mobile browser.Mobile payments acceptanceMobile Peer-to-Peer (P2P)Peer-to-peer (P2P) payments, as with other peer-to-peer services like music-sharing, are informal transactions made between two people. Mobile Point of Sale (POS)Unlike mobile P2P technology, which may use text or a software application to transfer funds, mobile point-of-sale (POS) is all about hardware.?What is Near Field Communications ?NFC, or near-field communications, is a short-wave radio communications technology that provides a way for two devices to communicate small amounts of data when theyre placed about four inches apart.Mobile Payment NFC Demo (YouTube)/watch?v=2KTyFE3sfSoWhat are we waiting for? Merchants reluctant to invest in smart terminals? Lack of mobile devices that support NFC Too many players involved Potential “leap frog” technology alternativesATT Inc., T-Mobile USA Inc. and Verizon Communications Inc. formally announced their long-rumored mobile payments network Isis, which is working with Barclaycard US and Discover Financial Services to bring payment-enabled mobile phones to consumers.The venture will be looking to operate an open network, adding that it will focus on mobile couponing and other commerce services in addition to payments.Apple iTunes has well over 125 million active credit cards tied to accounts and they can tie it to a payment method of their choice.Google Android NFC will be included in “Gingerb