市场营销部分导读精选.docVIP

Introduction Related information: Marketing, as suggested by the American Marketing Association, is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational objectives. Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer—advertising, promotions, product design, positioning, and product development. Marketing tools include elements such as focus groups, gap analysis, concept testing, product testing, perceptual maps, demographic