企业命名规则及中外企业命名对比研究-管理论文.docVIP

企业命名规则及中外企业命名对比研究-管理论文 企业命名规则及中外企业命名对比研究 ?盛田昭夫《SONY的故事》，书香门第网 ② 郑成思《知识产权法论》，法律出版社, 1997年. ③ 郑成思《知识产权法论》，法律出版社, 1997年. ④ 尹佳涛《中国文化概论》，新世界出版社2004年5月 ⑤ 盛田昭夫《SONY的故事》，书香门第网 ⑥ 方光罗《企业文化概论》，东北财经大学出版社2002年10月 ⑦《小戴礼记?礼运》，广东文化网 ⑧《苟子?解蔽》，广东文化网 参考书目 [1] 郑成思《知识产权法论》，法律出版社, 1997年. [2] 尹佳涛《中国文化概论》，新世界出版社2004年5月 [3] 方光罗《企业文化概论》，东北财经大学出版社2002年10月 [4] 亨廷顿、哈里森《文化的重要作用-价值观如何影响人类进步》 [5] 张仁德《企业文化概论》，南开大学出版社 ??? [6] 罗长海? 林坚《企业文化要义》，清华大学出版社 Contents summary: A business enterprise at the square one have a foothold on the market is to tee off own business enterprise name, this since is business enterprise and consume the community of the first-time contact, is the important factor that the business enterprise can develop healthily again, this is accepted the business enterprise and the business enterprise products to assign name to just do choice because the name of the business enterprise and the business enterprise product makes choice of purchase to the consumer is to have the direct influence of, some consumers are not to know the product of the business enterprise first. So each business enterprise executive surmises one self’s business enterprise to assign name to continuously in the process of establish the name that the front of the business enterprise expect and then will design the business enterprise with meticulous care, even have of business enterprise executive prime ally and the development business enterprise, adjusting own business enterprise to assign name to, thus making the name of the business enterprise and the business enterprise product can better orientation market, these are all because the executive of the business enterprise knows that the business enterprise assign name to profoundly in the competition rise of function. Have the business enterprise name that the height generalizes the dint and strong attraction, stimulate to the publics sense of vision to wait the everyone to face and would produce with mental state influence. The business enterprise name has the