【课件】市场营销人才管理路径及方法(英文).ppt

Copyright ? 2008 Accenture All Rights Reserved. Marketing Talent ManagementMarketing Competency Framework and Academy Approach Introduction The Marketing Talent Management Team has developed this presentation to provide a general introduction to Marketing Talent Management and a methodology to assist in designing and delivering marketing competency management and/or marketing academy projects. This presentation offers a set of methods including a number of templates and proven project examples teams may leverage in project planning and delivery. While this deck is not meant to be presented in its entirety to a client, you may use this information in creating your proposal or client presentation. Specific client examples and project documents cannot be shared with a client. For assistance with a client opportunity or more information, please contact one of the contacts of the Marketing Talent Management Team: Patrick Mosher, Global Sales Marketing Talent Management Executive Director (patrick.mosher@) Marianne Seiler, Global CRM Marketing Operations Lead (marianne.seiler@) Simon Brown, EALA Sales Marketing Talent Management Lead (simon.brown@) To contribute to this deck, please contact Simon Brown. Agenda Why is Marketing Talent Management Important? Marketing Academy Design and Development Appendix: Supporting Documents Client Experiences CMOs are under pressure to deliver growth … fast The average CMO tenure in years at the top 100 branded companies*; 53% have been in post for under 12 months The proportion of US stock market value based on investor expectations of future growth** Main Complexities for a Marketing Function CMO’s must deliver growth … fast in an increasingly complex environment Globalization: Driving competition and changing market economics Rapid Innovation: Reducing sustainable competitive advantage Product Proliferation: Increasing complexity and commoditization Planning and Execution Deficiencies: Reducing growth strategy market im