电子商务专业毕业论文精选.docVIP

麦德龙有限公司电子商务应用分析 摘 要 伴随经济全球化的展开，世界交流与对话也频繁起来，本文将写作目的付于电子商务发展的优势长处，但其伴随的是经济，网络以及多种文化间的交流与碰撞。在电商交流的过程中，麦德龙有限公司正面对怎样的国际商务背景并如何来利用电子商务的几种模式盈利来论述。 电子商务是指以信息网络技术为手段，以商品交换为中心的商务活动。也可理解为在互联网（Internet）、企业内部网（Intranet）和增值网（VAN，Value Added Network）上以电子交易方式进行交易活动和相关服务的活动，是传统商业活动各环节的电子化、网络化。 关键词 电子商务；网络营销 ；麦德龙 The analysis of the electronic commerce application of Metro limited company Abstract With the development of economic globalization, exchange and dialogue in the world frequently, the writing purpose of Fu in the electronic commerce development advantage, but along with the economic, network and between a variety of cultural exchange and collision. In the course of the exchange of electricity suppliers, Metro Co., Ltd. is facing the international business background and how to use several modes of e-commerce profit to discuss. Electronic commerce is the business activity that takes the information network technology as the means and takes the commodity exchange as the center. Can also be understood as in the Internet, intranet and value-added network (Van value added network) to electronic transactions for trading activities and related service activities, is a traditional commercial activities of the various aspects of the electronic networking. Keywords： e-commerce；network；marketing Metro 目 录 摘要.......................................................................................................................................... Ⅰ Abstract.....................................................................................................................................Ⅱ 第一章 绪论...............................................................................................................................1 1.1电子商务背景...................................................................................................................1 1.2电子商务意义...................................................................................................................1