Enabling Triple Play Services 三网融合.pptVIP

Enabling Triple Play Services Martin Cullum General Manager, Video Networks Bell Canada Bell Canada - Nation’s Leader in Communications Triple Play Principles Build customer loyalty with superior products and service experiences Increasing bandwidth alone will not be enough Build the broadband access to enable triple play More capable and reliable Pursue improved compression Understand the business model Offer compelling services to customers Video is a key service component to the service bundle IPTV will enable personalized media that can be leveraged if business case works for everyone Redefining the Purpose of the Network by… Access Bandwidth Evolution Deploy an integrated network Increasing Internet speed Continue video roll-out to MDUs Start wireline video to SFUs Enough bandwidth to provide a compelling video offering HDTV + 2 SDTV Compression technology improvements will further enhance offering SD @ 1.5 Mbps HD @ 6 – 8 Mbps Bell Access Strategy IPTV: The future of television here and now IPTV Target Services Consumer Benefits Simplify: Better EPG, fast channel change, improved search, PIP Consumer control: PVR, Video on demand ITV: A two-way, personalized and targeted interactive?services. Leverage the Internet for content and services Broadband Home: Connecting the TV to the broadband home (Customization, Personal Video, IM, Photos) Summary IP Applications will be a key growth vector for Bell 2005 is a landmark year for IP applications: Commercial launch of VoIP First technical trials of IPTV Power of One A renewed customer experience:more control, simpler, and better Simpler and fewer internal processes Lower costs…enabling more growth Common sense approach Put the customer first and minimizeadoption challenges Entertainment Track - Wednesday October 5th, 2005 Connected@Home Conference $19B revenue 26M client connections 56K employees 1.6 Million subscribers nationwide VDSL deployment to MDUs 2.5 Million Internet subscribers 1.8 Mi