facebook、cyworld、mixi、 腾讯 的sns比较.pdfVIP

New business models in online communities Benjamin Joffe Managing Director | Plus Eight Star Ltd Innovation in Asia? General assumption #1 Everything from USA is great General assumption #2 Everything from Asia is weird (and sometimes funny) Japanese like texting on mobile Because they have small fingers Anonymous manager at a telecom company in 2000 Asians like avatars Because they read mangas and watch animes Anonymous manager at an Internet company in 2005 Chinese like ring-back tones Because they go to karaoke a lot Anonymous manager at a foreign media company in 2006 Giving the wrong explanation to the right question Not-invented-here spiral of oblivion Make fun Stereo Oblivion type Self- Re-invent evident Adopt Why look at Asia? 1 Because some Asian markets are strategically important #2 economy #1 population #1 digital society Broadband connections in Japan and Korea are up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps OECD Report, July 2007 Consequence #1 Internet penetration and speed Consequence #2 Internet literacy 2 Because some great ideas have already been proven there