金莲宏美大药房促销策略存在问题及改进措施探讨-本科毕业论文.docxVIP

题目：金莲宏美大药房促销策略存在的问题及改进措施探讨本科毕业论文（设计）原创性及知识产权声明I摘要IIIAbstractIV一、引言1二、促销策略相关知识1（一）人员推销1（二）广告策略2（三）公共关系策略2（四）营业推广策略3三、金莲宏美大药房简介与促销策略存在的问题3（一）营业推广存在的问题3（二）广告策略存在的问题4（三）公共关系存在的问题4(四）人员推销存在的问题5四、金莲宏美大药房促销策略改进办法5（一）巧妙运用营业推广51.会员积分制度的运用52.特别人员享受特别优惠53.换季促销活动54.店庆与春节的结合65.提供送货上门的增值服务66.借势促销67.微信公众平台的运用6（二）广告策略的运用61.报纸62.基于地点的广告7（三）公共关系7（四）人员推销方面的改进7五．结束语7参考文献9致谢10摘要连锁经营是当今的先进商业模式和组织流通模式，也是我国流通领域深化改革和结构调整的主要方向。在我国药品零售领域，连锁药店的兴起虽然只有几年，但是它的发展趋势相当的迅猛，特别是近几年来，各路资本相当看好连锁药店的发展前景，所以，连锁药店像雨后春笋般的遍布全国各地。金莲宏美大药房是一家开设于农村的，针对村民的，连锁店里最小的大药房，本文通过对金莲宏美大药房为研究对象，通过研究发现其在促销策略方面存在的一些问题，认为需要制定一些更有效的促销策略，所以本文运用一些市场营销学里的促销策略，提出了一些符合这个大药房环境特点的促销策略本文通过对金莲宏美大药房促销策略进行分析，发现其根本未运用任何一中促销策略，本文结合了市场营销学的里的促销策略与当地风俗，对该大药房提出了针对性的促销策略。希望本文提出的促销策略能对中国农村大药房提供一些有益的借鉴。关键词：农村　连锁药房　促销策略　金莲宏美大药房AbstractChain management is todays advanced business model and organizational flow-through mode, the main direction of our country is deepening reform and structural adjustment of circulation. In the retail field of medicine, the rise of chain pharmacies, although only a few years, but its development trend quite rapidly, especially in recent years, and the brightest of capital is very optimistic about prospects for the development of Chain Drug Stores, the chain pharmacies have mushroomed all over country.Jin Lian Hong Mei Pharmacy is opened in rural areas, for the villagers, stores the smallest pharmacies, Based on the Jin Lian Hong Mei pharmacies for the study, we found that some of the problems which exist in the marketing strategies through research, the need to enact more effective marketing strategies, this article use some marketing in the promotion strategy, made a number of promotional strategies in line with the environmental characteristics of large pharmacy.Jin Lian Hong Mei large pharmacies promotion strategy was analyzed and found that it simply did not use any of the marketing strategy, the paper combines marketing and promotional strategies in the local customs, the pharmacy made through targeted promotional s