餐具包装造型及设计.docxVIP

摘 要在经济全球化的同时，世界各个国家、民族的文化同样在激烈碰撞，如何做好销售包装，使我中华民族五千年的文化继续屹立世界文化之林不倒并走出国门，得到世界人民认同，则成为销售包装的时代课题。包装设计不仅仅是一门技术，确切地说它更是一门艺术。在销售包装设计中运用中国传统的装饰艺术，不仅提升了包装设计的精神层次，而且更加体现出了中国传统装饰艺术在当今社会的人文和商业价值。鉴于现有餐具包装尚停留在功能包装阶段，只有简单的图形，造型。本文从市场、消费者、文化、品牌角度考虑，针对不同品牌的餐具，提出新的设计方案，并做出三套完整且具有实际应用价值的餐具包装设计。这套方案是一套餐盘的设计，通过连年有余的美好寓意，给人以温馨的，家的感觉。关键词：销售包装；中国风元素；实用性AbstractIn view of the existing tableware packaging only remain in the functional packaging stage，only a simple graphics，modeling. From the market，consumers，culture，brand point of view，the three brands of tableware，put forward a new design. In the economic globalization at the same time，the various countries of the world，national culture is also in the fierce collision，how to do a good job of sales packaging，make our5000-year culture of the Chinese nation to stand erect forest of the world culture does not fall and go out of the country，by the world peoples identity，has become the topic of the times sales packaging. Packaging design is not only a technical，rather it is an art. In commercial packaging design in the use of Chinese traditional decoration art，improve the packaging design of the spirit level，but also reflects the Chinese traditional decorative art in modern society cultural and commercial value. The design made a total of a complete set and has the actual application value of packaging design. The scheme is based on a set of family dish design，through the Chinese classical traditional forms and colors of a family of three in a harmonious atmosphere, to give people a warm，familys feeling.KeyWords：sales packing; element of china; practicability目 录file:///C:\Users\斐斐\Desktop\111.doc摘 要1file:///C:\Users\斐斐\Desktop\111.docAbstract3file:///C:\Users\斐斐\Desktop\111.doc1 绪论1file:///C:\Users\斐斐\Desktop\111.doc1.1 课题研究背景1file:///C:\Users\斐斐\Desktop\111.doc1.1.1 餐具包装现状1file:///C:\Users\斐斐\Desktop\111.doc1.1.2 餐具包装未来发展展望2file:///C:\Users\斐斐\Desktop\111.doc1.2 研究内容及意义3file:///C:\Users\斐斐\Desktop\111.doc1.3 课题研究方法3file:///C:\Users\斐斐\Desktop\