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都市报媒体微信公众账号运营分析word论文.docx

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都市报媒体微信公众账号运营分析word论文

AbstractAftertheadventofWeChat,itquicklysweptacrossthemobileweb overwhelmingly,andgot200millionregisteredusersafteritcameouthalfayear later.The userscalesurgedto600millionin shortly3years,andmonthlyactiveusers wereamazinglymorethan400million.TheregisteredusersofWeChatreached600 million,whichcreativemessageshundredsofmillions.WeChatbecamethenew darlingoftheInternet Era.Asfortraditionalmedia,whichintendtolayoutthe Internet Era, Wechat must be part of its project. TheChinesenew mediadevelopmentreport2013,whichwas launched byChinajournalismand CommunicationInstituteofSocialSciences,pointedoutthat,WeChatusers will show explosivegrowth,themobile communication ofnewsinformationwillbecome thenorm.WeChatoccupiesmostofthemarketwithitsexcellentqualityandthehuge consumergroup,andhasbecomethefirstentranceofmobileinternet.Asforflagging traditional media, the integration with newmediais urgentlyneeded.Atpresent,morethanhunderdsofmediahasopenedWeChatpubicaccount, findingwaystogetatoeholdinthemarket.WeChatPublicPlatformprovidesagreat opportunityforthetransformationofgraphicmediatonewmedia.Among the graphicmedia,theWeChatplatformof“MetropolisDaily”operatesexceedingly maturely.Therefore,thisarticlewillstudyonWeChatplatformof“MetropolisDaily”. This article contains sixparts.Thefirstpartintroducestheresearchbackgroundandmethods.Thesecondpart analyzesthecharacteristicsofWechatandWechatPublicPlatform.TheThirdpart analyzesthepossibilityofgraphicmedia’sdevelopmentbyusingWechatPublic Platform.TheForthpartanalyzesthecurrentstatusandcharacteristicsofWechat Platformof“MetropolisDaily.”TheFifthpartfindsandrunthroughthedifficulties andconflictsinthedevelopmentofgraphicmedia’sWechatPlatformThelastpart analyzesthestrategiesfromdifferentperspectivesandfindsthesolutions.The contentincludesthechangeofindustrialstructurefortraditionalmedia,the innovationoftransmissioncontentsanddevelopmentofcharacteristic,thetransferfromWeChat Platform to News clients.ByanalyzingtherunningofWechatPlatformof“Me