鄂尔多斯煤炭集团产品营销策略分析word论文.docxVIP

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鄂尔多斯煤炭集团产品营销策略分析word论文.docx

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鄂尔多斯煤炭集团产品营销策略分析word论文

ABSTRACTTheOrdosCoalGroupcompaniescontrolatleast60milliontonsofcoal reserves.Qipanjingminehasreservesofabout355.73milliontons,anditsannual productionoftherawcoalis5milliontons.Basedontherawcoal,OrdosCoalGroup keepsontheupgradesandRDoftheseproducts,includingrawcoal,cokingcoal, electricpower,chemicalproductsandsoon.Theyhaveformedacompleteproductchain gradually.AlthoughtheproductsoftheOrdosCoalGrouphavestrongcompetitivenessin themarket,however,becauseofthedownturnoftheglobaleconomy,sluggishgrowthof theemergingeconomies,frequentshocksofthecommodityprices,continuousextendingof theinflationarypressure,coalproducts competefiercelyinthemarket.Howtocombine theproductmarketingtheorywiththemarketingforproductmarketinghasbecomethe current important problemthat must besolved.Thisthesisstartsfromanalyzingthedevelopmentstatueofthecoalindustryinthe Ordosregion.UndertheframeworkofdoingfavortotheGrouptopromotetheupgrading ofthecoalproducts,doingfavortothecoordinatingdevelopmentofthecoalproduct chain,thethesisanalyzesthestrategyadvantagesanddisadvantagesoftheproduct marketingoftheOrdosCoalGroupandexploreeffectivemarketingchannelstoenhance thecompetitivenessofthecoalindustryofOrdosinthemarketandstimulatecoal,coal chemical,coalbuildingmaterials,coaltransportationandotherrelatedindustriesto develop,soastopromoteindustriallinkedandcoordinateddevelopment.Fromthe economicperspective,theOrdosbelongstotheenergy-basedeconomyentityandthecoal industryisespeciallyimportant,sosuccessfulmarketingofcoalproductswillpromotethe economicdevelopmentofErdosandrevenuewillincrease;Fromanenvironmental perspective,tostrengthenthethinkingofthemarketingofcoalproducts,todevelopcoal recyclingandcleaningtechnologyisconducivetotheeffectiveuseofvarious typesofcoal waste.It not onlymakes full use of the resources and protects the environment.Thisthesisdoestheresearchmainlybasedonfieldsurveys,observationrecording method,literaturereviewmethod,quantitativeandqualitativeresearchmethods,focusing mainlyonstudiesofOrdosCoa