函电第一章知识点汇总.docVIP

商务英语函电第一章知识点汇总 Essentials of Business letter-writing 商务信函的要点 Three C’s principle: 三个C原则 Clearness 简洁 （use simple, plain language, avoid wordy expressions which are likely to create misunderstanding） Conciseness 明了(write short sentences and make sure one paragraph for each point) Courtesy 注意交际礼节 (reply a.s.a.p.) The structure of Business letter-writing 商务信函的结构 七个必要构成部分 信头letter head 日期 date 封内名称和地址inside name and address 称呼 the salutation 信文 letter body 结尾敬语 complimentary close 签名 the signature 特殊构成部分 编号 reference 交由 attention line 标题 subject 附件 enclosure 经办记号 reference notation 3．信头letter head The letterhead is name and address of the firm that writes the letter. It usually expresses a company’s personality. It may contain the following parts. The full name of the company Address Contact details Company logo (optional可选择的) References (optional) 4．The date The date line is generally typed two lines below the letter head, started from the left margin, or on the right hand side. 注意：为了避免歧义，请不要把日子写成阿拉伯数字 e.g. 12/10/06 (confusing混淆的) 日+月+年 e.g. 12th October 2006 或者 12 October 2006 月+日+年 e.g. March 2nd, 2009 或者 May 2, 2010 5．the complimentary close the most commonly used are: 正式的说法： Yours faithfully,/ Faithfully yours, Yours truly, / Truly yours, 非正式的说法： Yours sincerely, / Sincerely yours, Best wishes, / Best regards, 6．人事部经理 personnel HR （human resource） 销售部经理 sales manager 市场部经理 marketing manager 经理 general manager managing director 生产部经理 production manager 财务部经理 financial manager 7．编号 reference 包括：你方编号Your ref:（放在前面） 我方编号 Our ref: 目的：便于存档查询,也提醒你这封信的主题和来源。 有时候，有时无 8．交由 attention line It is used when you want the letter to be handed to a particular person. 交由即交给某人办理 有时有，有时无。有的话，需要隔行打在封内地址下(即在称呼的上面) 如 page4 如 Attention/ For the attention of: Miss Wang Diandian 请呈交给王点点 9．标题 subject 有时有，有时无，并非每封信都有主题 目的：使得收信人对该信主要内容一目了然 标题前常有Re字样，后接冒号，意为“是由” 如：page3 如：Re：5000 MT Sunflowerseeds五千公吨葵花籽