unit1 Reading模块四.pptVIP

Read the article once more and find the answers to the following questions 1) Where are advertisements most commonly found? 2) Why are some of the advertisements clever according to the article? 3) When did China begin a nationwide public service advertising campaign? 4) Why should we follow the advice in PSAs? What is the major distinction between commercial advertisements and PSAs? * Commercial ads Public service ads Please skim the article and answer the three questions in Part A. What do advertisements try to persuade people to do? What does PSAs stand for? 3) What do PSAs aim to do? To buy a product or service or believe in an idea. Public service advertisements. Teach us and help us lead better lives How many types of advertisements are there? What are they? Two. Commercial ads and public service ads. Read the following sentences and decide whether they are true (T) or false (F). ①Most people are not aware of how ads are around them ② PSAs are only found in newspapers and on TV ③ Advertisements are always meant to promote a product or service ④ PSAs and commercials ads use some of the same methods. Read the following sentences and decide whether they are true (T) or false (F). ⑤ Commercial ads can often give us valuable information about how to live our lives. ⑥ An ad warning people against smoking is an example of a PSA. 1. Billboards, newspapers, magazines, the internet, radio and television are the most common places to find advertisements. 2. Because most advertisements don’t tell you the complete truth even if they don’t lie. 3. In 1996. 4. Because all of the PSAs are meant to be helpful, and we can often learn a lot by following the advice they give. Please read the article carefully and then try to find some information about commercial ads and public service ads. 1. A PSA is often placed _________, and is intended to educate peopl