商务英语实训教程资源 蒋景东 Project 1.pptVIP

Project 1 English of Social Intercourse 实训目的与要求：Practice business introduction and making a business telephone call professionally; 预备知识：language preparation; cultural background knowledge; functional sentences to make introduction and making a business telephone call in different situations; 实训内容：introducing and making a business telephone call formally; personal practice; pair work; making new friends; performance. 项目流程： 1.商务介绍和商务电话背景知识介绍； 2.商务介绍和商务电话的难点问题准备； 3.商务介绍和商务电话的理念； 4. 商务介绍和商务电话的主要话题； 5. 商务介绍和商务电话的情境模拟（角色模拟表演）； 6. 商务介绍和商务电话的情境模拟反馈与评价； 7. 商务介绍和商务电话用语小结。 评价标准： 小组：合作协调性和配合性； 个人：资料查找和整合能力，语言能力，表演能力，团队协作能力。 详细落实： 1.每组提前作好准备，内容包括背景知识的查找、材料阅读、服装准备、名片准备等事宜； 2.每组角色的安排：查找各角色的相关英语表达信息，确定理想的角色分配。学生最后上交所选定的材料及角色安排等资料，并说明做此选择的原因； 3.角色表演的注意事项：注意第一、二和三次见面时的不同措辞和商务电话用语； 4.小组之间互提建议，每组都对其他小组（可以对其他所有小组，也可以对其中部分小组）进行简单的点评，总结出最优秀的小组，最后教师总结评价。 实训重点：用英语进行正式的商务介绍和商务电话交流，注意中西方文化差异。 实训难点：恰当地表达，处理好文化差异，在商务介绍和商务电话中加深公司与客户的友谊。 Task 1 Business Introduction Part I Background Introduction When meeting someone in a Western business setting, conversation usually remains focused on business matters and business topics. Family and/or personal matters are not brought up, especially the first time you meet. Conversations stick to the business purpose at hand and remain objective and professional. There are a thousand different ways to greet people. For the first meeting, generally we should use etiquette of shaking hands. Handshaking is the accepted greeting. Part 2 Teaser ☆When you’re introduced to someone at the office, what do you say?☆Do you greet co-workers differently if you know they’re in a higher position?☆What’s the difference between business and non-business introductions? Part 3 Concept ☆Knowing how to express yourself during business introductions and/or greetings makes you and your company appear more professional. ☆Business greetings are the same whether you’re inside or outside the office . ☆Effective way to develop and sustain good business relationships. Par