浙江中小企业在国际化经营上存在的问题及对策.docx

2014 届毕业论文浙江中小企业在国际化经营上存在的问题及对策学院：国际商学院专业：国际经济与贸易班级：国贸1003班学号：0515100328学生姓名：周倩指导教师：董茜茜日期： 2014年01月05日浙江中小企业在国际化经营上存在的问题及对策摘要浙江便利的海运禀赋，丰富的海外人脉资源，以及浙江企业家优越的开拓精神，使得浙江经济在起步阶段就具备了国际化的特色。在国际化经营中浙江中小型企业是主力军，是浙江经济快速增长的支撑力量。经过改革开放后的发展，浙江省中小型企业已经具有相对雄厚的资金，固定的客户资源，以及相对的企业规模。但是，相比起大型企业浙江的中小型企业却存在着融资困难、同业竞争激烈、生存环境堪忧、企业技术创新投入不够、利润微薄、国际化经营经验不足等问题。由于中小型企业在浙江经济中占有绝对优势，中小型企业应是重点培养扶植的对象。在该论文中建议通过行业协会和企业两方面的努力，共同促进浙江中小企业健康稳定的开展国际化经营。关键词浙江省中小企业；国际化经营；问题；对策PROBLEMS AND COUNTERMEASURES IN THE INTERNATIONAL OPERATION OF SMES IN ZHEJIANGABSTRACTZhejiang convenient shipping talent, extensive overseas network resources, as well as Zhejiang entrepreneur’s excellent pioneering spirit, make Zhejiang economy is in start level with international features. In the international operation in Zhejiang and medium-sized enterprise is the main force, is the rapid economic growth in Zhejiang supporting force. Compared to the small business, and medium-sized enterprises have a relatively strong capital, a fixed customer resources, as well as the relative scale of enterprises. However, compared with large enterprises in Zhejiang of the medium-sized enterprises have difficulties in financing, trade competition is intense, the survival environment of poor, enterprise technology innovation investment is inadequate, meager profit, international business experience problems. As a result of medium-sized enterprises in Zhejiang economy is in the possession of absolute advantage, and medium-sized enterprises should be focus on the cultivation of construction object. In this paper proposed by the profession association and the enterprise efforts in two aspects, to jointly promote the healthy and stable development of Zhejiang small and medium enterprises international operation.KEYWORDS Small and medium-sized enterprises in Zhejiang province; international business; problems; Countermeasures目录摘要IABSTRACTII1 前言21.1 研究背景及意义21.2 研究方法与技术路线21.2.1 研究方法21.2.2 技术路线22 国际化经营概述22.1 国际化经营基本概念22.2 国际化经营理论22.2.1 发达国家国际化经营理论22.2.