效果绚丽绝佳模板：农村市场Rural Marketing.pptx

Rural MarketingPresented By:Lija.VMohamed Musthafa.S Muhammed Shahid.P.K Prakash.R Prasanth.PMarketing…MeaningMarketing touches every aspect of our lives, from our very birth to deathOur entire life, Our life styles and our existance are continously affected by marketingMarketing is the business of making the consumers know about the product finaly inducing them to buy it.DefinitionMarketing is social managerial process by which individuals groups obtain what they need want through creating exchanging products and value with each others Philip KotlerWhy Marketing???Increasing ConsumptionCreation of goodwillProfit through customer satisfactionProviding wide choice of goodsImproving Quality of lifeRetaining customersRural Marketing…Meaning Planning Implementation of marketing function for Rural AreasDefinition Rural marketing has been defined as the process of developing, pricing, promoting, distributing, rural specific goods services leading to exchange between urban Rural markets, which satisfies consumer demand also achieves organizational objectivesEvolution of Rural Marketing…Phase I ( From independence to Green Revolution)Phase II (Green Revolution to Pre-Liberalization Period)Phase III (Post-Liberalization Period to 20th Century)Phase IV (21st Century)Approaches For Segmenting the Rural Markets Of India…Based on size of village populationBased on location with respect to near by townVillages Near Urban CentresVillages in Developing DistrictsImmobile Self Sufficient Asiatic Villages Approaches For Segmenting the Rural Markets Of India…Based on Sociological CharecteristicsProprietors of landRich Farmers Agricultural Labours Based on IncomeRural Rich ConsumersRural Consumers above Poverty lineRural Consumers around Urban areaChallenges In Rural Marketing…DistributionUnderstanding the Psyche of the rural consumerLimited KnowledgeCommunicationCost per ContactChallenges In Rural Marketing…Sale of Fakes Spurious ProductsBudgetary AllocationsUrban Orientati