模板--调查报告--ppt.pptVIP

目录 第一章 调查方案··························································4 第二章 大学生衣着购买情况的调查分析及预测···········6 一、背景介绍······························································6 二、调查情况······························································6 三、主要观点及分析···················································7 1、我校大学生生活水平普遍偏低···························7 2、目前许多大学生对衣着要求时尚，追求品牌繁 多················································································8 3、影响大学生购买衣着行为的因素很多，如衣服的样式、价格和自身经济来源等········································8 4、在调查报告中显示，大学生对衣着需求还有很大的幅度，对衣着时尚追求有增无减·································11 四、预测········································································12 五、总结及建议·····························································13 第三章 附录 一、附录（一）····························································14 二、附录（二）····························································19 三、答谢·······································································21 绵阳师范学院大学生对衣着购买的调查方案 一、调研背景： 随着社会主义市场经济的发展级人们生活水平的快速提高，人们对衣着要求和品牌需求越来越高。在生活水平提高的同时，大学生们对衣着要求也显著提高。在大学生市场的今天，了解大学生衣着需求来打开道路，是企业必不可少的路程。 二、调研目的： 1、了解大学生对衣着的购买情况 2、对今后大学生衣着消费市场进行预测 3、提出合理的市场销售方案 三、调研对象： 绵阳师范学院磨家校区在校大学生 四、调研项目： 1、了解大学生对衣着情况的认识 2、了解大学生对衣着的购买习惯 3、了解大学生购买衣着的目的 4、了解影响大学生衣着购买的因素 5、了解大学生对衣着市场的看法 五、调研方式 书面问卷调查和电子问卷调查方式相结合 六、调研活动时间安排 1、调查方案的设计 10.15····10.18号 2、调查问卷的设计及定稿 10.19·····10.25号 3、问卷的打印及发放 11.10····11.14号 4、调查过程 11.15·····11.25号 5、对调查数据和信息的汇总统计和分析 11.26····11.30号 6、书写调查报告 12.1····12.8号 7、修改并提交报告 12.9号 七、调查经费预算： 书面问卷30份 八、调查质量的保证和数据处理与审核 在调查过程中诚信调查，严格要求问卷的有效率，将参与项目的所有数据录入保障数据完整有效。运用数据处理的一般程序，对数据