新编剑桥商务英语(初级)第三版PPT.ppt

Dealing with complaints We had a problem with … I would like to offer … I can offer… Please accept … Grammar: Will for offers and promises “will” 表示提议和许诺 I’ll ask him to call you. (offer) I’ll do it later. (promise) Listening: Telephone messages  电话留言 Telephone Message Message for: ___________________ From: _________________________ Caller’s company: _______________ Tel./Email: _____________________ Message: ______________________ ______________________ Writing: Press release 新闻稿 Background Knowledge （1） 新闻稿的“倒金字塔”结构 “倒金字塔”结构的特点就是将最重要、在最精彩的新闻事实置于第一句/段，通常称“导语”(the lead) （2）新闻稿导语的特点 导语是龙头，导语写作是新闻稿成功的关键。导语要高度浓缩新闻的主要要素(who? What? When? Where? and Why?) Listening: Company structure 公司结构 Chief Executive Officer 执行总裁 Quality Assurance 质量保障部 R.D. Department 研发部 Maketing Sales 市场营销/ 销售部 Industrial Department 产业部 Admistration Finance 行政/财务部 Project Department 项目部 Product Line 产品种类科 Business Development 业务拓展部 Contract Purchasing 合同/采购部 Vocabulary on Production, sales and share price decrease/ drop/ fall 下降 go up/ increase/ rise上升 level off 持平 remain steady 保持平稳 reach a peak / peak up 顶点高达 recover 反弹 Reading: An agency built on proactive processes 主动出击的代理商 Text Structure Analysis Company spiderWeb Position One of the leading Web design agencies in Europe. Services Provide unique and individual web design Clients have easy access to the staff, and clients’ webs go online on schedule and within budget. Performance Growing steadily Working successfully with clients all over Europe Doubled the client base Share price rose by 30 per cent Future plan Consolidate the leading position Continue giving excellent returns to the investors Facing a strong future 3.3 Listening Test 听力测试 Exam Format 考试形式 There are two types of listening: 1. Listening for gist – the general meaning of a text 2. Listening for specific information – usually numbers (dates, times, percentages, prices, etc.) or spellings. Listeni