新编剑桥商务英语Unit4PPT.pptVIP

* Module 4 Vocabulary Listening A B Reading D Speaking C Advertising on the web Advertising standards Types of advertising A short presentation 4.1 Advertising Types of Advertising What’s the product or company? Who will most likely be interested in the ad? In what way is it advertised? What’s the purpose of each ad? Types of Advertising From the perspective of their purpose: Non-commercial ads (public service ads) Commercial ads From the perspective of their approaches: Billboard ads/ paper ads/ radio/ internet ads/ public LED screen/ booth/ parade/ movable exhibit vehicle etc. Vocabulary: Types of advertising word of mouth mailshots TV commercials spam banners newspaper adverts brochures sample 1. Pizza delivery firms often do _________ in the local area. It’s cheap but lots of people probably throw the leaflet away. 2. _______________ reach millions of people but they are so expensive. 3. I tend to listen to my friends’ recommendations more than anything else so ________________ is probably the most effective. 4. People use _________ less and less because they can just go online if they want to find out what’s available. 5. It’s great when you get a free _____ because you can really see what it’s like. 6. I suppose it’s good if you’re looking for a job locally and _________________ are relatively cheap. 7. I’m not sure about _________. When I visit a website, I don’t think I even notice them. 8. It used to irritate me but my new anti-virus software seems to block any ______ from my inbox. TV commercials word of mouth brochures sample newspaper adverts banners spam mailshots Think about it What makes a good ad? ACCA: Awareness Comprehension Conviction Action Association of National Advertising 美国广告协会 AIDMA: Attention Interest Desire Memory Action By E.S. Lewis Listening: Advertising on the web 1. Listen to someone who runs a web-business giving a presentation to a group of marketing m