流线型的漂亮绿色商务模板：让互联网为你工作Making Web Design Work for You.ppt

Things Have Changed How we really use the web… What we see? What about other types of websites? Web Design guru Jakob Nielson said the ‘F’ word Software Usability and Research Lab (SURL) studies show that this does not hold true Studies suggest that users’ viewing patterns depend on the nature of the web page (text-rich versus image-rich) but also by the users’ tasks (browsing versus searching). Image Website Browse for a Product research suggests that users tended to spread their visual attentions uniformly over the image-rich test page. Test subjects tended to be drawn to the product images equally across the visible page. Search for a Product Category A more surprising outcome centered around users’ viewing patterns when searching for an image corresponding to a target product category. Users seemed to instantaneously identify the correct category image. Search for a non-existent category Viewing patterns tended toward those associated with browsing. In fact, the gaze pattern heat map suggests that their visual attention was even more broadly and uniformly spread out over the page. More Website Facts! JUST REMEMBER THAT:Users Use All Websites the Same A Little Bit About Search Engine Optimisation (SEO) UK’s Biggest This list features the top 5 leading search engines based on UK Internet usage, ranked by volume of searches for the May 22nd 2010. W3C is the web design industrys ISO How to test a website W3C - World Wide Web Consortium .uk 26 Errors 293 Errors, 418 warning(s) http://www.sony.co.uk 152 Errors, 65 warning(s) http://www.manufacturinginstitute.co.uk 56 Errors, 20 warning(s) To achieve a high search engine placement a web site must contain the appropriate positioning and density of Keywords Phrases How can you discover what people search for? Go to Google Search for ‘keyword suggestion tool’ Select Google Adwords Search for your keywords/phrases Simple Check List Other Important Aspects Now My Perfect Design Final Checklist Tha