电子商务导论英文版第二版第05章.ppt

Chapter 5 B2B E-Commerce: Selling and Buying in Private E-Markets Learning Objectives Describe the B2B field. Describe the major types of B2B models. Discuss the characteristics of the sell-side marketplace, including auctions. Describe the sell-side intermediary models. Describe the characteristics of the buy-side marketplace and e-procurement. Explain how reverse auctions work in B2B. Learning Objectives Describe B2B aggregation and group purchasing models. Describe other procurement methods. Explain how B2B administrative tasks can be automated. Describe infrastructure and standards requirements for B2B. Describe Web EDI, XML, and Web Services. Concepts, Characteristics, and Models of B2B EC business-to-business e-commerce (B2B EC) Transactions between businesses conducted electronically over the Internet, extranets, intranets, or private networks; also known as eB2B (electronic B2B) or just B2B Concepts, Characteristics, and Models of B2B EC Concepts, Characteristics, and Models of B2B EC The Basic Types of B2B Transactions and Activities Sell-side Buy-side Exchanges Supply chain improvements and collaborative commerce Concepts, Characteristics, and Models of B2B EC Concepts, Characteristics, and Models of B2B EC The Basic Types of B2B E-Marketplaces and Services One-to-many and many-to-one: private e-marketplaces company-centric EC E-commerce that focuses on a single company’s buying needs (many-to-one, or buy-side) or selling needs (one-to-many, or sell-side) private e-marketplaces Markets in which the individual sell-side or buy-side company has complete control over participation in the selling or buying transaction Concepts, Characteristics, and Models of B2B EC Intermediaries Many-to-many: exchanges exchanges (trading communities or trading exchanges) Many-to-many e-marketplaces, usually owned and run by a third party or a consortium, in which many buyers and many sellers meet electronically to trade with each other public e-marketplaces Thi