电子商务导论英文版第二版第01章.ppt

Chapter 1 Overview of Electronic Commerce Learning Objectives Define electronic commerce (EC) and describe its various categories. Describe and discuss the content and framework of EC. Describe the major types of EC transactions. Describe the digital revolution as a driver of EC. Describe the business environment as a driver of EC. Learning Objectives Describe some EC business models. Describe the benefits of EC to organizations, consumers, and society. Describe the limitations of EC. Describe the contribution of EC to organizations responding to environmental pressures. Electronic Commerce: Definitions and Concepts electronic commerce (EC) The process of buying, selling, or exchanging products, services, or information via computer networks Electronic Commerce: Definitions and Concepts EC can be defined from these perspectives: Business process Service:速度、成本、质量 Learning Collaboration Community Electronic Commerce: Definitions and Concepts e-business A broader definition of EC that includes not just the buying and selling of goods and services, but also servicing customers, collaborating with business partners, and conducting electronic transactions within an organization Electronic Commerce: Definitions and Concepts Pure versus Partial EC EC can take several forms depending on the degree of digitization the product (service) sold the process (e.g., ordering, payment, fulfillment) the delivery method Electronic Commerce: Definitions and Concepts Electronic Commerce: Definitions and Concepts brick-and-mortar (old economy) organizations Old-economy organizations (corporations) that perform their primary business off-line, selling physical products by means of physical agents virtual (pure-play) organizations Organizations that conduct their business activities solely online Electronic Commerce: Definitions and Concepts click-and-mortar (click-and-brick) organizations Organizations that conduct some e-commerce activities, usually as an additional market