心理学演示稿教学稿件.pptVIP

Multiple Measurement Use of several measures to acquire data on one aspect of behavior Offsets limitation of any single Copyright 2010 The McGraw-Hill Companies, Inc. Copyright 2010 The McGraw-Hill Companies, Inc. Making Sense of Data with Statistics Copyright 2010 The McGraw-Hill Companies, Inc. Making Sense of Data with Statistics Statistics Collection, analysis, interpretation, and presentation of numerical data Descriptive Statistics Techniques that show what observations collected in research actually look like by summarizing and describing data Copyright 2010 The McGraw-Hill Companies, Inc. Making Sense of Data with Statistics Mean Average Median Separates the upper half from the lower half Mode (most common) Copyright 2010 The McGraw-Hill Companies, Inc. Making Sense of Data with Statistics Standard deviation Measure of how much scores, in a sample, vary around the mean Most common way to represent variability in data Copyright 2010 The McGraw-Hill Companies, Inc. Research Ethics Informed consent Respect for persons Beneficence Debriefing （任务报告） Institutional review boards (IRBs) Privacy and confidentiality(机密） Justice Copyright 2010 The McGraw-Hill Companies, Inc. Ethical Research with Animals Animal research – answers questions we could never do with human research Very controversial Strict laws and standards govern treatment Focus is on avoiding unnecessary pain/suffering Copyright 2010 The McGraw-Hill Companies, Inc. * * * * * * * * * * * * * * * * * * * * * * * * Conducting Psychological Research Chapter Two Copyright 2010 The McGraw-Hill Companies, Inc. Preview Questions How is psychology like physics or biology or other sciences? How do psychologists study behavior and mental processes? Is it safe to participate in psychological research? Copyright 2010 The McGraw-Hill Companies, Inc. The Limits of Observation Interpretation of sensor experiences may vary from person to person Generalization(一般化） Copyright 2010 Th