国际营销chapter1演示幻灯片.pptVIP

国际营销学  ;Grading Information;Final points are determined as follows:;Exam Policy:;; Course/Text Organization 1. Briefing on marketing2. The scope and challenge of IM3. History and Geography4. Culture dynamics in assessing global markets5. Culture ,management style and business systems6. Political and legal environment 7、STP strategy; The outline8. Marketing Research9. Products and services for consumers10. International market channels11. Pricing for international markets12. IMC and Ads13. Personal selling and sales14. International marketing planning 、organization and controlling ;chapter one The briefing of marketing;1. definition of market;;2 .definition of marketing;Marketing mix营销组合 ;3.marketing and sales;;2).consumer value and consumer satisfaction;3)Determinants of Customer  Delivered Value;4). Satisfied Customers:; Production Concept ;;More marketing concepts up-to-date;6.International marketing process