设计置换股权的商业模式创新与实践.docVIP

设计置换股权的商业模式创新与实践 曹淮冯狲董思洁 华中科技大学广东华中科技大学工业技术研宄院 广东中道创意科技有限公司 A的随着区域经济转型升级对品牌战略与产品创新的迫切需要，我国设计产业 迎来高速发展的机遇。以设计费为主要盈利模式的现状导致我国设计机构普遍体 量不大，规模难以复制。探索如何通过商业模式创新，突破传统经营模式的发展 瓶颈，实现木土设计机构的跃迂式发展。方法提出“设计置换股权”的创新商 业模式，从根本上改变商业设计机构与所服务企业间的合作关系。通过对一批 “双创”项目的设计入股孵化，逐步优化该模式的方法与流程，成功实施若干 案例。结论为产学研中的商业模式设计研允及实施国家创新驱动发展战略提供 了新的设计策略和思路，为我国设计产业的商业模式突围，实现颠覆式的创新 提供了实践案例基础。 关键词： 设计置换股权;商业设计模式创新;品牌战略;产品创新;颠覆式创新;设计 思维； 曹淮（1974—），男，安徽人，，华中科技大学机械科学与工程 学院工业设计系副教授，主要研究方向为工业设计、品牌战略与产品创新、设计 创新商业模式及实践、区域经济产业转型升级策略。 收稿曰期:2017-10-08 基金：东莞市引进创新创业领军人冰计划资助 The Innovation and Practice of Business Model of Exchanging Design for Stock Rights CAO Huai FENG Chong DONG Si-iie Huazhong University ofScience andj echnology: Guangdong HUST Industrial Technology Research Institute; Guangdong Circo Creative Technology Co.，Ltd; Abstract： With the urgent demands for brand strategy and product innovation during the period of regional economy transformation and upgrading, Chinas design industry has greeted an opportunity for rapid development. The current situation in which most of the design companies predominantly exchange services for cash has restrained them from growing large due to fierce price competition. The purpose of this article is to grope for a way of business model innovation to break through the bottleneck of traditional method of corporate operation, and to realize leaping profitability for local design companies. It has raised a business model named Exchange design for stock rights, which features a fundamental relationships change from provider-needer to cooperating partners, and has successfully incubated a series of Double creations” companies by gradually refining the methods and processes of such model. It aims to provide new design tactics and thoughts for business model research in uni versi ty-industry cooperation and the realization of national innovation-driven developing strategy, and to provide practical cases of subversive innovation for the economic breakthrough of Chinas design industry