[工程科技]unit 4 advertising.pptVIP

Unit 4 Advertising Teaching objectives: To get familiar with the vocs related to advertising media and methods. To learn the basic knowledge about advertising. To practice presentation skill. Advertising Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, ideas, or services. Purpose of ad Advertising is a good way to inform and persuade, whether the purpose is to build brand preference for Nokia, or to get consumers in a developing country to drink more milk or to encourage smokers to give up the habit. Advertising is used in order to stimulate a response from the target audience. consumers build views or opinions about the product or brand, or alter their feeling by ad, or buy products or increase the amount that he or she buys. what makes a good advertisement? Turn to P30 and discuss the ads below, which do you like best, why? P31 and learn the vocs P31, 4.1 listen to four people describing their favorite advertisement. Do you think it is acceptable? P31 Ex B Subliminal advertising: Advertising media and methods: P31 Voc Ex B, complete the table with words in the box. Ad media and methods Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes (logojets), in-flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains, elastic bands on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles , the opening section of streaming audio and video, posters, and the backs of event tickets and supe