美国)弗吉尼亚州博物馆的艺术品The Virginia Museum of Fine Arts.pptx

The Virginia Museum of Fine Arts (VMFA)您的标题Customer Pain Points: Connect audience and VMFA resources in an intuitive mannerCreate a dynamic, user-friendly websiteContent must be easily created and maintained by contributorsThe Virginia Museum of Fine Arts (VMFA)Why Ektron Works: “Ironworks was asked to create an informative, dynamic, user-friendly website… all features we knew could be answered by Ektron.” The Virginia Museum of Fine Arts (VMFA)Results: Site traffic increased by 115 percent Average time visitors spend on site more than doubledEktron Web Content Management system supports easy-to-use content contribution and administrationThe Medical Group Management Association (MGMA)Customer Pain PointsImprove presentation of Web storeImprove Search to help customers find productsOffer custom discount options without back office changesAllow marketing to add product descriptions without requiring IT supportThe Medical Group Management Association (MGMA)Why Ektron WorksEktron eCommerce module provides a complete Web marketplace100 percent .NET applicationEktron API ties into back-end systems quickly and efficientlyThe Medical Group Management Association (MGMA)ResultsMarketing group can change product information within minutesEktron search engine helps visitors find the right offering Ektron integration with Personify? software provides a total solution from shopping to checkoutDocklands Light Railway, LondonCustomer Pain Points: Create public service website for travelers with sales and service featuresTake marketing strategy online and generate results better than previous off- and online activitiesAccessibility considerations required text-only and mobile versionsDocklands Light Railway, LondonWhy Ektron Works:Ektron taxonomy for effective site searchEktron API framework allows a “write once, read many” approach to site architectureEktron accessibility checker alerts contributors when content does not meet required standardsDocklands Light Railway, London“Ektro