[管理学]CHAP4 Business Level Strategy Analysis.pptVIP

BUSINESS LEVEL STRATEGY ANALYSIS The Positioning Approach. Porter’s 5 Forces. Value Chain Analysis. The Generic Strategies. The Positioning Approach The oldest approach to military strategy. The newest of the three prescriptive approaches to strategy . Design and Planning Approaches were explained in Chapter 3. Focuses on how firms in a given context differ in product market positions compared to the competition. Premises of The Positioning Approach Strategy follows structure. Looks at the groups of competitors in an industry. Relies more heavily on calculation than the design or planning schools. Places even more emphasis on the role of strategic planners. Porter’s Five Forces Analysis Breaking Apart Industry-Level Competition The 6 Barriers of Entry Economies of Scale. Product Differentiation. Capital Requirements. Cost Disadvantages Independent of Size. Access to Distribution Channels. Government Policy. Buyer Power Determinants Bargaining Leverage. Buyer Concentration Buyer Volume. Buyer Switching Costs. Buyer Information. Ability to Integrate Backward. Substitute Products. Pull-Through. Buyer Power Determinants Price Sensitivity. Price/Total Purchases Product Differences. Brand Identity. Impact on Quality/Performance. Buyer Profits. Decision-Maker’s Incentives. Supplier Power Determinants Differentiation of Inputs. Switching Costs of Suppliers. Presence of Substitute Products. Supplier Concentration. Importance of Volume to Supplier. Cost Relative to Total Purchases in the Industry. Impact of Inputs on Cost or