[思想汇报]范文.docVIP

摘要 随着我国市场经济的发展和改革开放的不断深入,我国的企业面临着更加激烈的竞争和挑战。企业的竞争已不仅仅是产品质量、服务、信息的竞争了,实施企业品牌战略已是企业必然的选择。品牌己成为企业占领市场的重要工具。我国中小企业无论在单位数量还是经济效益指标上都有非常大的增长,中小企业为我国经济的新发展做出了贡献,并已成为国民经济中举足轻重的重要组成部分。但是在经济全球化的今天，我国中小企业要在全球范围的竞争中生存下去，必须在战略的高度重视品牌战略，品牌打造需要科学系统的管理方略，品牌管理是一项系统工程，涉及学科内容十分广泛，其管理活动特点兼具科学性与艺术性。而国内很多中小企业在品牌经营上仍有很多问题，存在着许多重大失误，如宣传策略不当、合资或联营不当、缺乏创新、丧失特色、规模过小等。如今中国市场品牌发展水平还处于初级阶段，很多国内的品牌可能一度名噪一时，但能够维持长久地位的却是少数，缺少“世界级”的品牌。本文在对品牌战略相关基本概念解析的基础上分析了我国中小企业实施品牌战略的重要性，针对我国中小企业企业在实施品牌战略中存在的问题提出了相关对策。具体而言，本文可以分为以下四部分：第一部分：品牌的定义中小企业品牌战略相关概念解析。第二部分：我国中小企业实施品牌战略的必要性。我国只有实施品牌战略，造就品牌企业和品牌产品，才能走进国际市场，参与国际市场的大竞争，与外国品牌一争高下。另一方面，随着科学技术的进步，消费者需求层次的不断提高，注重品牌，追求品牌，增加名牌消费的现象日益明显，因此企业推行品牌战略不仅有利于扩大市场占有率，而且能取得更大的经济效益。第三部分：。第四部分：。从三个方面提出中小企业的品牌战略，包括战略规划、战略实施和实施的策略选择。关键词：中小企业 品牌 品牌战略Abstract With the development of our country market economy open with reformation ceaselessness is thorough , enterprise of our country is confronted with fierce rivalry and challenge. The enterprise competition already has competed not only being product quality , service , information , putting enterprise brand strategy into practice is already inevitable choice of enterprise. Brand has become an important tool for enterprises to occupy the market. Small and medium-sized enterprise regardless of unit quantity and economic efficiency target all have achieved significant growth.Their contribution is so large to the national economy that they even become a part of it.However in the day of economy globalization, Chinese small and medium-sized enterprises have to pay emphasis on brand strategy in a strategic height if they want to live on in a global competition. it requires a scientific and systematic managerial stratagem, and the brand management is also a systematic project which refers to quite bride knowledge. The characteristic of brand management activity is that science perfectly combines with artistry. But problems raised by brand management are existed of our small and medium-sized enterprise, such as wrong sales promotion, abs