可乐为其品牌老化增添生命力[文献翻译].docVIP

标题：Coke adds life to its aging brand 原文：Good old Coca-Cola is courting the youth culture, cranking out groovy new bottles, juices and energy drinks as it tries to put the fizz back into its business.?The companys?stock is a good buy right now. Coca-Cola, one of the great symbols of American ingenuity and pride, is on the ropes. Crushed between the triple threat of a slowdown in carbonated soda sales at home, the deteriorating image of U.S. interests overseas and a rise in health concerns everywhere, its revenues are flagging, and Coca-Colas stock price, though up a bit recently, is down 45% f