客户关系管理系统成功的因素【外文翻译】.docVIP

毕业论文（设计） 外文翻译 Factors for Success in Customer Relationship Management (CRM) Systems Hugh Wilson^,Elizabeth Daniel and Malcolm McDonald Cranfield School of Management Abstract.The importance of effective customer relationships as a key to customer value and hence shareholder value is widely emphasised. In order to enhance these relationships, the application of IT to marketing through customer relationship management (CRM) software, e-commerce and ther initiatives is growing rapidly. This study examines the factors that influence the successful deployment of CRM applications, with particular em