毕业设计---云视APP营销方案的设计与实施精品.docxVIP

云视APP营销方案的设计与实施摘 要伴随着科学技术的日益进步，大众对于移动终端设备的需求不断增加。目前移动终端已经成为最普及的电子消费品，它在满足人们基本通讯需求的基础上，不断衍生出各种功能，进而拉动整个移动终端市场的需求。与此同时APP营销也逐渐进入到人们的视野，很多人发现，开发出一款APP应用对于大多数企业来说并不困难，但真正做出一款百万用户量级的产品却并不容易。另外由于应用推广成本的原因，并不是只要下载量越高，推广渠道越广覆盖量越大，APP就算越成功，如何为企业APP选择合适的营销策略并制定营销方案是目前急需解决的问题。本文以网络营销理论为基础，对APP营销相关内容进行分析，从而制定出企业的营销方案，并对方案的实施效果加以分析。文中首先介绍了选题背景、意义及研究内容；第二章对论文研究所涉及到的相关理论加以阐释；第三章对APP营销的相关现状进行分析，为营销方案的制定做基础；第四章结合相关营销理论，针对目标市场制定出适合云视企业的营销方案；第五章对APP各项数据指标的收集，建立数学模型，通过不断的优化方案来对方案实施的效果进行验证。为企业在营销APP的过程中提供有效的理论指导，并为开辟新的理论学术成果贡献一份力量。关键词：APP，应用商店，营销AbstractWith the increasing progress of science and technology, there is increasing demand for mobile terminal equipment. The mobile terminal equipment has become the most popular consumer electronics, which derived a variety of functions to meet the basic communication needs, and then promote the demand for mobile terminal equipment. At the same time, APP marketing attendant. Many people find that it is easy to develop a APP, but it is very difficult to get more than one million users. Well, due to the application of the promotion cost, the success criteria of the APP is not the high downloads or high coverage, how to choose the marketing strategy and marketing plan for the enterprise is an urgent problem to solve.This paper takes the network marketing theory as a guide, to analyze the content of APP marketing, in order to develop corporate marketing programs and analyzes it. The first chapter introduces the background, significance and research content. The second chapter introduces the related theories of the research involved in interpretation. The third chapter analyzes the current situation of APP marketing analysis, as the basis for the marketing plan. The fourth chapter combines the relevant marketing theory, for the target market to develop suitable marketing plan. The fifth chapter collect data, mathematical model to optimization scheme and verify the implementation results. To provide theoretical of marketing guidance for the enterpri