Starbucks’strategicmanagement(英文版).doc

UNIVERSITY OF SUNDERLAND SUNDERLAND BUSINESS SCHOOL SIM336 Strategic Management Use theoretical models to identify and analyse the success way of Starbucks’ strategic management. （3000Worlds） Student Name: XXXXXXX Student ID:XXXXXXX Module Leader: Derek Harwood Module Code: SIM 336 Hand in Date: 11th May 2012 Contents Page Summary 1.0 Introduction 2.0 History of Starbucks 3.0 Starbucks Competitive Advantage in a Mature Industry 3.1 Michael Porter’s 5 Forces Model 3.2 Porter’s Generic Strategy –Page 3.3 Industry PEST Analysis 3.4 SWOT Analysis 3.5 Starbucks’ CSR Strategy 3.6 Porter’s Diamond Model 4.0 Conclusion and Recommendations Reference Bibliography Appendix Use theoretical model identify and analysis the success way of starbucks’ strategic management Executive Summary The purpose of this analysis is use theoretical models to identify and analyze the success way of starbucks’ development into an international giant. The brief history of Starbucks Company and then the following strategic models will be used to discussion of their development: Porter`s five forces Model ，Porter’s generic strategiesA SWOT Analysis,A PEST analysis and porter’s diamond Model .Above all strategy approach be used to identify the competitive position about the Starbuck and understanding how does Starbuck’s become the king of special coffee industry. 1.0Introduction In this report,a theoretical models will be used to reflect the practice of Starbucks in relation to strategic analysis. Strategic decisions are be used to achieve some competitive advantage for the organization.(Johnson et al 2005 P6)-1. In this report,it will concentrate on Starbucks’ competitive positioning approach and the models /theories used to gain a competitive advantage over th industry rivals. From this way to understand the Starbucks Corporation leads is through an organization’s insinuation into a culture, its dominance of a market and its creation of a brand synonymous with loyalty, integrity and long