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初创企业创业知识体系
初创企业创业知识体系
(2011-11-08 07:27:35)
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杂谈 ?
?????? 国外有Y-combinator，国内有创新工场、黑马训练营、联想之星、黑马训练营、飞马旅、清华创业训练等专门针对于创业者的培训。但究竟创业者需要具备什么样的知识体系才会在创业的道路上少走弯路了，Kauffman基金会的FastTrac TechVenture很好的回答了这个问题，内容包括两个阶段、十个部分：
Concept Analysis Business Planning
1 Exploring Entrepreneurship
? Consider issues specific to entrepreneurship in the technology markets.
? Consider success criteria for starting and operating a business.
? Identify the concept’s features, benefits, and uniqueness.
? Learn to quickly express key ideas.
Action Steps
o Entrepreneurial Readiness Assessment
o Personal Vision Statement
o Business Concept Statement
o Elevator Pitch
2 Defining the Target Market
? Analyze the market environment, size, and its segmentation.
? Identify target market.
? Create industry and customer profiles.
? Identify a major competitor and perform a SWOT analysis.
? Identify resources for market research.
Action Steps
o SWOT Analysis of Competitor
o Marketing Plan
3 Conducting Market Research and Analysis
? Develop strategies and survey questions for primary research.
? Use primary research to describe customers, competitors, and market.
? Leverage market research and analysis.
? Draft preliminary sales projections.
? Draft a value proposition.
Action Steps
o Customer survey
o Sales Projections
o Product/Service
o Business Concept Feasibility Assessment and Technology Feasibility Assessment
4 Testing Your Business Concept
? Test the business for product/service, market, financial, and technology feasibility.
? Decide the next step for the business concept.
? Learn about the topics contained in an Executive Summary.
Action Steps
o Next Steps
o Market Research
o Executive Summary
Business Planning
5 Entering and Capturing the Market
? Identify customers on a product or service adoption curve.
? Consider business image.
? Formulate a market penetration plan.
? Select appropriate sales channels and marketing methods.
? Evaluate pricing strategies for products or services
Action Steps
o Ma
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