AnalyzingBusinessMarkets幻灯片.pptVIP

MARKETING MANAGEMENT12th edition;Chapter Questions;Chapter Questions;Organizational Buying;Characteristics of Business Markets;Buying Situation;The Buying Center;Of Concern to Business Marketers;Types of Business Customers;Handling Price-Oriented Customers;Forms of Electronic Marketplaces;Assessing Customer Value;Order Routine Specification and Inventory;Desirable Outcomes of a B2B transaction: OTIFNE;Establishing Corporate Credibility;Factors Affecting Buyer-Supplier Relationships;Categories of Buyer-Seller Relationships;Opportunism;MARKETING MANAGEMENT12th edition;Chapter Questions;Effective Targeting Requires…;Four Levels of Micromarketing;Segment Marketing;Flexible Marketing Offerings;The Experience Economy;Customerization;Segmenting Consumer Markets;Demographic Segmentation;Figure 8.3 Profiling American Generations;Behavioral Segmentation;Segmenting for Business Markets;Models of Sequential Segmentation;Steps in Segmentation Process;Effective Segmentation Criteria