DealingwithCompetition幻灯片.pptVIP

MARKETING MANAGEMENT12th edition;Chapter Questions;Figure 1.1 Five Forces Determining Segment Structural Attractiveness;Industry Concept of Competition;Industry Concept of Competition;Analyzing Competitors;Expanding the Total Market;Figure 11.6 Six Types of Defense Strategies;Factors Relevant to Pursuing Increased Market Share;Other Competitive Strategies;Market Follower Strategies;Balancing Orientations;MARKETING MANAGEMENT12th edition;Chapter Questions;Product;Figure 12.2 Five Product Levels;Product Classification Schemes;Durability and Tangibility;Consumer Goods Classification;Industrial Goods Classification;Product Differentiation;The Product Hierarchy;Product Systems and Mixes;Product Line Analysis;Line Stretching;Product-Mix Pricing;Packaging: The 5th P;Packaging has been influenced by:;Functions of Labels