[管理工具-竞争情报]STEEPLE分析(SPESTLE Analysis).docVIP

STEEPLE分析(SPESTLE Analysis) STEEPLE分析 　　STEEPLE是以下因素英文单词的缩写，社会/人口（Social/demographic）、技术（Technological）、经济（Economic）、环境/自然（Environmental/Natural）、政治（Political）、法律（Legal）、道德（Ethical）。 SPESTLE Analysis 　　SPESTLE: S = Social (e.g. changes in social behaviour that might impact product / service selection); T = Technological (e.g. rapid development in cheaper components that will affect product prices or performance); E = Economic (e.g. non-Euro exchange rates affecting key imported supplies); E = Environmental (e.g. waste re-cycling legislation and penalties on producers); P = Political (e.g. government directives on certification or subcontracting); L = Legal (e.g. changes in employment laws) E = European (or International) (e.g. World Trade Organisation agreements affecting market dynamics and competitors) 　　A summary of the STEEPLE Analysis can be used to check the reasonableness and validity of your overriding Business Strategy and Targets. Any resultant issues should then be turned into an action plan that will describe how and when you are going to resolve such matters or mitigate the anticipated risks. For example, this might provide the rationale for why and on what basis you need additional credit from your funding providers. This analysis of the external environment, should be considered and applied when compiling, monitoring and reporting your Business Financial Plan. 　　Analysis of the external environment: identification of issues and risks STEEPLE analysis 　　This analysis examines the context in which the Authority operates. It identifies some of the key issues that exist (or are emerging) in the external environment and suggests how these will or might impact on future strategy and resources. These are listed under seven main headings (factors): STEEPLE analysis STEEPLE analysis - social Ref No Issue/Risk Strategic Level Action SO1 Major demographic changes in local communities can impact on Hampshire risk profile and therefore the effe