关于防盗门营销方案设计研究【论文】.docVIP

毕业论文 （2010届） 关于防盗门营销方案设计研究 摘 要 本文的主要目的通过对金阳宇公司的市场环境进行调研分析，找出金阳宇公司在营销结构和管理中所存在的问题。运用所学知识分析问题存在的原因，提出相应的解决措施和改进建议，为金阳宇公司设计新的针对防盗门产品市场的营销方案。 首先、本文针对国内防盗门市场进行了调研，通过网络、建材行业的期刊等收集到大量的市场信息，并对信息进行了整理，对历年来防盗门产品在国内市场上的产量统计、增长状况及发展预测进行了分析。总结了防盗门产品在国内市场的现状。 其次、笔者在金阳宇公司实地调研期间，采用询问、访谈等方法，对金阳宇公司营销系统进行了分析，涉及了产品、订货、销售通路、用户管理、业务流程、物流、技术支持、促销和广告宣传等多个方面，发现了在这些环节中存在的问题。 最后，针对金阳宇公司存在的问题具体分析，进而提出解决方案，建立合理的营销体系，以提高金阳宇公司防盗门产品的竞争优势。 关键词：防盗门；营销；服务；规划 Abstract The main purpose of this thesis is to find out those questions of marketing structure and management of Jin yangyu by investigating into the market surroundings of the securty door products of Jin yangyu. Then through using the knowledge learned from course of university to find the reasons that led to those questions. And brought up some suggests to solve.And then This paper came out a new plan of marketing for Jin yangyu. First, This paper investigated in the market of the whole world. This paper collected and put in order a great deal of information about market from internet and building material industry and so on. This paper analyzed yield figures,state of grow and forecast for development of securty door products. This paper summed up the present state of securty door products in the international market. Second, This paper analyzed the marketing system of Jin yangyu which include products, account receivable, orders, marketing channel, consumer management, professional work process, the flow of goods process, service,promotion and ads by using some way of inquiry, inspecting some data about record of professional work, marketing report and auditing report to find out those existent questions. Finally, To the problems which Jinyang Yu concrete analysis of the company, and then propose a solution, a reasonable marketing system to improve product door of Jin yangyu companies a competitive advantage. Keywords: securty door; marketing;service ; project 目 录 1 金阳宇公司营销分析 1 1.1 公司简介 1 1.2 金阳宇公司的营销现状及问题分析 2 1.2.1 营销现状 2 1.2.2 问题分析 2