毕业设计论文：花茶包装设计之陌上花开.doc

专科毕业设计（论文） 题 目 花茶包装之“陌上花开” 学生姓名 专业班级 学 号 院 （系） 视觉传达系 指导教师(职称) 完成时间 2013 年 花茶包装设计之“陌上花开” 摘 要 包装是商品的附属品，是实现商品价值和使用价值的一个重要手段。在现代高速发展的时代，人们的文化水平越来越高，人们的审美观念也随着提高。作为一件商品，他的包装是否吸引人是至关重要的。 包装设计是一门独立的学科，它直接为大众的生活服务，是沟通品牌商品生产商与消费者之间的情感纽带。在现今品牌竞争的年代，包装的重要意义已远远超出了其基本功能价值，它已成为宣传商品、促进销售、创建品牌的重要因素。因此，让相同的商品以差异化形态展现在顾客眼前就是提高商品在消费者面前就成为包装设计的主要目的。 Packaging design of“Blossom in the field” ABSTRACT Packaging is a byproduct of goods an important means is to realize the value of goods.In the modern era of rapid development.people’s cultural level is getting higher and higher,and improve people’s aesthetic standard.As a product,its packaging are attractive is crucial. Packaging design is a separate discipline, it is directly the lives of the public service is brand communication between producers and consumers, emotional bonds. In todays era of brand competition, the importance of packaging has far exceeded the value of its basic functions, it has become to advertise their products and promote sales, create brand an important factor. So let the differences of the same form of goods displayed in front of customers is to raise the goods in front of consumers has become the main purpose of packaging design. This article outlines the origins of the flower tea culture, and the value of packaging. And analysis of packaging in the consumer psychology of expression. Through the professional design tool to achieve the entire process of tea packaging design show. KEY WORDS flower tea/ Package/design/cultural/process  目 录 第一章 绪 论……………………………………………………………………………………1 1.1 论文选题背景 ……………………………………………………………………… 1 1.1.1 花茶渊源…………………………………………………………………………… 1 1.1.2 包装的价值…………………………………………………………………………… 1 第二章 商品包装在消费心理中的体现………………………………………………2 2.1商品包装的的含义与作用……………………………………………………… 2 2.2商品包装的心理功能………………………………………………………2 2.3商品包装设计中的心理策