麦肯锡给医药行业的报告教学幻灯片讲义.pptVIP

McKinsey Broad Market Proposal WE NEED TO SOLVE THREE CRITICAL ISSUES TO ACHIEVE OUR ASPIRATION FOR BROAD MARKET Investment Returns People development Organization Financial and org. implication Prioritize market opportunities Sub-market within a region Around 80 regional cities 332 regional cities (whole China) Build a solid platform XJP broad market team “Capturing broad market” “Turbo CME” for clinic/ barefoot doctors and township pharmacies “Pharmacy Plus” for large pharmacy chains “Hospital Seeding” for large county hospitals “Distributor network to county level” XJP NEEDS TO INVES