电子商务英语第二版课件01.ppt

学习指导： 本章将介绍： 什么是电子商务 电子商务的发展 电子商务的类型 电子商务的优势 电子商务的劣势 1.1 Electronic Commerce and Electronic Business To many people, the term electronic commerce means shopping on the part of the Internet. However, electronic commerce (or e-commerce) also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities. Some people use the term electronic business (or e-business) when they are Internet technologies includes the Internet, the World Wide Web, and other technologies such as wireless transmissions on mobile telephone or personal digital assistants (PDAs). 对很多人来说，电子商务就是在互联网上购物。但电子商务(electronic-commerce)的业务领域并不局限于网上购物，它包括很多商业活动，例如企业之间的交易活动，公司用以支持销售、采购、招聘、计划以及其他活动的业务流程。有人喜欢用e-business这个词来描述广义的电子商务，例如，IBM公司认为e-business是“使用互联网技术进行的关键业务流程转移”。然而，大部分人在使用这两个词时根本不加区别。在本书中，我们将采用电子商务 (e-commerce)这个词的最广泛的定义：通过电子数据传输技术开展的商务活动，常用的技术是互联网和WWW，但也包括诸如在移动电话和PDA设备上进行的无线传输技术。 1.2 The Development and Growth of Electronic Commerce1.2 电子商务的发展 在过去几千年的贸易实践中，人们总是及时地利用新出现的工具和技术。例如，古时帆船的出现为买卖双方的交易开辟了一个新的舞台。此后的一些发明，如印刷术、蒸汽机和电话等，也都显著地改变了人们的交易方式。互联网则比此前其他任何工具更大范围、更迅速地改变了人们采购、销售、招聘员工、组织业务活动的方式。 虽然Web使很多企业和个人的在线购物成为可能，但从更广泛的意义上讲，电子商务的存在己经有很多年了。 lading. These documents included the same set of information for almost every transaction. Businesses also realized that they were spending a good deal of time and side of the transaction. Although the purchase order, invoice, and bill of lading for each transaction contained much of the same information--such as item numbers, descriptions prices, and quantities-- each paper form usually had its own unique format for presenting that information. By creating a set of standard formats for transmitting that information electronically, businesses were able to reduce errors, avoid printing and mailing costs, and eliminate the need to reenter the data. Businesses that engage in EDI with each other are cal