中小会展企业市场风险分析.docVIP

中小型会展企业市场风险分析 内容摘要 改革开放以来，我国经济飞速发展。作为新兴产业，会展业以其绿色环保和高效益的特点在我国兴起并迅速发展。但由于起步晚，理论研究、专业人才和项目经验不足，与发达国家相比，我国会展业整体发展还未成熟，还存在很多问题和不足。在经济全球化和金融危机的背景下，我国中小型的会展企业一方面受金融危机影响，经营困难；另一方面在国际国内市场上又面临着与外国会展企业的激烈竞争。我国会展企业如何对市场风险进行分析，提高自身抗风险能力和竞争力，就成为企业生存和发展的首要问题。本文从会展业和中小型企业的概念出发，对我国会展业发展现状和中小型会展企业的市场风险进行了分析研究，探讨中小型会展企业规避市场风险的对策和建议。 关键词：会展业 中小企业 市场风险 对策 Abstract Since the reform and opening up, Chinas rapid development of economy. As an emerging industry, exhibition industry with its green environmental protection and high efficiency characteristics of the rise and rapid development in our country. But due to its late start, theoretical research, professional personnel and project experience, compared with developed countries, Chinas exhibition industry whole development is not mature, there are still many problems and shortcomings. In the economic globalization and under the background of financial crisis, small and medium-sized exhibition enterprises on one hand is affected the financial crisis, management difficulty; on the other hand, the international and domestic market is facing fierce competition with foreign enterprises of convention and exhibition. China exhibition enterprise how to market risk analysis, and improve their ability to resist risks and competitiveness, will become the enterprise survival and the development the most important question. This article from the Convention and exhibition industry and small and medium-sized enterprise concept, to the development of Chinas exhibition industry and small and medium-sized enterprises market risk analysis study, explore the small and medium-sized enterprises to avoid market risks countermeasures and suggestions. Key words：Convention and exhibition industry The small and medium-sized enterprise market risk countermeasure 目录 序言 2 一、概述 2 （一）会展业 2 （二）中小型企业 4 （三）中小型会展企业 4 二、会展企业发展现状 4 三、我国会展企业的市场风险及存在的问题 5 （一）创新能力和服务水平低，难与国际大企业竞争 5 （二）人员素质偏低，发展潜力有限 6 （三）恶性竞争的企业困境 6 （四）营销被动 6 四、我国中小型会展企业应对市场风险的对策 6 （一）改变观念，树立品牌意识 6 （二）走专