advertising广告.pptx

advertisingNo business too small, no problem too big.GROUP 10：What is advertisingThe art of convincingconvince yourselfconvince the consumerconvince the partnerconvince the clientDirectoryPublic Service AdvertisingAdvertising CreativityProduct PlacementPublic Service Advertising公益广告DEFINITION1.Benefical 2.Real3.AppealingPublic ad is designed for the purpose of public benefit and improving the welfare treatment. PSA is short for public service advertisingCharacteristics:PSA ExampleYou help, I help , we help; the same song, we sing.希望工程你帮，我帮，大家帮；同一首歌，大家唱。义务献血With love for life!用爱心为生命加油！关爱他人Give as gifts of roses, hand a lingering fragrance.送人玫瑰，手有余香。 AIDS Ai and be loved, attached red ribbon.“艾”与被爱，连着红丝带。 社会公德corner, corner, can not be abducted. 拐弯，拐角，不能拐骗。 Care for growth, sharing tomorrowTo save water is to save our life! Quit Smoking , Today !Catch The Green ‘FAMILY’ public service adadvertisementWhat is advertisementMeaningIt tells us the responsibility of protecting our homeland. It suggests us to help people who are in need. It influences us in daily life ,wakes up our consciousness, let us change ourselves, standard our behavior unconsciously.Advertising creativity广告创意 Advertising creativityAdvertising creativity is to highlight the product features and brand content through unique technology and creative thinking so as to attract more attention and achieve the purpose of sales promotion.Now lets see some creative print ads Adidas+10The combination of the peoples body is very interesting and smartly express the spirit of unite and teamwork.Federal ExpressThe fire trucks have to be delivered by the FedEx to the scene of fire,which is ironic to the fire department and meantime stress the high speed of FedEx.This ad is about some magazine which stresses the print effect. The mouse is so lifelike that it scares the lady off.This is an ad of pesticide（杀虫剂）.The pesticide is so effective that the frog has nothing to eat but to beg for food.Nestle Coffee.Nestle c