[简洁抽象]函电U1.pptVIP

外贸英语函电 Unite 1 Foundations of Business Letters I. Essential Qualities of Business Letter-Writing II. Basic Structures of Business Letter-Writing III. Practices I. Essential Qualities of Business Letter-Writing Functions of Good Business Letters: (1)principal means used to keep in touch with customers (2)set a good impression to customer (3)Letter comes 1st, not the words Some Rules for Good Writing 1.Study your reader (customer)’s interests: .What are his (her) needs\wishes\interests\problems? (can I) .Pretend you receive this letter, what’s your feelin