Invest in China – How to Find the Right Location.pdfVIP

Invest in China – How to Find the Right Location Stefan Herr, James Gong, and Xuyong Shi Simon - Kucher Partners, Bonn, and Wujin High-Tech Industrial Zone 1 Introduction Facing the fastest growing national economy and more than one billion po- tential consumers, China is without doubt a highly attractive market. In fact, entry into the Chinese market appears more and more absolutely nec- essary to ensure a global companys international long-term success. Al- though the opportunities for successful business in China seem favorable, t