商务英语：如何写商业计划书.docVIP

㈠（现状分析） 这部分尽可能简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。市场环境，例如：The marketplace has been stagnant for 2 years. We are poised now to...产品或服务，例如：The present stage of S30 is in the design stage.产品生命周期，例如：Our current product line is...价格和利润，例如：Current prices are... and profits are...客户，例如：Current customers are using our... for...销售渠道，例如：We have service centers, retailers, manufacturers representatives...管理团队情况，例如：Most of our management is in place, however, we require a production manager to complete our team.财务状况，例如：Current cash available is.... ㈡（确定目标） 企业目标是企业使命和指导方针的具体化和数量化，它反应企业在一定时期内经营活动的方向和所要达到的水平。企业目标的实现时间较长，一般为三到五年或者更长时间。好的企业目标具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。企业的基本目标，例如：The primary objectives of our organization are to:ABC投资收益率(ROI)，例如：Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.财务目标，例如： Last Year? ?? ? This Year? ?? ???Next Year Sales$ VolumeUnit Volume% Increase/DecreaseShare of MarketGross ProfitManufacturingFully BurdenedMarketing ExpensesAdvertisingSales PromotionTrade AllowancesOther欲计将来增长、改进的目标，例如：Other objectives we have set for ourselves include XXX.We expect to replace (competitive/existing products or services) by XXX% by 20XX.We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX. ㈢如何写商业计划书（组织结构） 投资者考察企业时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不可能和资本很好结合创造现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：1． 主要管理人员和专业人员的发展路径是怎样的？他们具有哪些技能？2． 公司未来的组织机构是怎样的？3． 谁将成为部门领导者？4． 在哪些领域的管理应该加强？5． 报酬机制如何？团队结构介绍，例如：Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:XXX, PresidentXXX, Vice President of FinanceXXX, Vice President of MarketingXXX, Vice President of SalesXXX, Vice President of EngineeringXXX, Vice President of ResearchXXX, Vice President of OperationsXXX, Director of