加加品牌推广策划方案.docx

“加加”品牌推广策划书院系：专业：班级：组 员： 　　　　年月日目录前言·······························································3一、 市场分析························································4（一）加加品牌简介（二）调味品市场分析（三）鸡精分析（四）消费者市场分析（五）竞争对手分析（六）SWOT分析（七）针对市场分析的建议二市场定位 ·························································7（一）目标消费者（二）产品市场分析三、品牌推广策略···················································8（一）广告定位（二）广告诉求策略（三）广告表现策略（四）广告媒介策略（五）媒介投放时间（六）促销活动计划（七）媒介预算（八）媒体目标（九）效果预估前言生活开门七件事：柴米油盐酱醋茶，调味品就占了三样。近几年随着人民生活水平的提高和食品工业的迅速发展，随着快速消费品流通渠道的不断变革，调味品的生产和市场出现了空前的繁荣和兴旺。调味品市场的一个大转变、大调整和大分化时期，已经到来。对任何一个品牌都是一大挑战。对于中国调味品行业，只有不断强化品牌、渠道