[工作计划]哈佛商业计划书模板.pptVIP

March 2002 Created by Stacey Childress in March 2002, Harvard Business School. Revised November 2006 * Creating a Social Enterprise Business Plan Stacey Childress February 21, 2007 Definitions定义 Entrepreneurship as an activity or behavior as opposed to a person or an ideology Entrepreneurship – The pursuit of opportunity regardless of the resources you currently control. Social entrepreneurship – The pursuit of an opportunity to create pattern-breaking social change regardless of the resources you currently control. SE Business Plan Elements商业计划基础 The problem and the opportunity问题和机会 Mission任务 Theory of change Your solution (strategy business model)战略和运营模式 The team Growth strategy 发展战略 Measuring results调研成果 Competition竞争对手 Risks风险 Financial Plan财务 The problem and opportunity What specific problem does your idea solve? Why is it important? What is the scale of the problem? What are the contributing factors to the problem?影响因素 Why is it solvable?可行性 What would the world look like if you solved it?社会影响 problem opportunity Mission Your statement of what you will achieve over the long term 4 “M”s of Mission Statements Memorable Manageable Measurable Motivational Source: 4 Ms developed by Professor Jim Austin, HBS Mission – Examples One day, all children in this country will have the opportunity to achieve an excellent education Eradicate poverty housing in partnership with God and people from all walks of life We strive to bring forth a fresh and stylish fabric to the market in a socially conscious way and to dress timeless elegance with a touch of humanity and warmth Educating leaders who make a difference in the world Theory of Change Based on your understanding of the problem, what is your theory about which actions will lead to the results you want to achieve? In other words, what is your logic chain? Are there leaps of faith in the theory? How do you defend them? Is your theory focused on local or systemic change? Or both? A belief about “ca